Jennifer Meyer was a runner-up in the CFDA/Vogue Fashion Fund back in 2012, and she vividly remembers her “interview” with Jenna Lyons, J.Crew’s creative director at the time. “Jenna asked if I was selling online, and when I told her no, she said it wasn’t an option [not to be],” Meyer says. Back then, it seemed entirely far-fetched that women and men would feel comfortable buying fine jewelry on their iPhones. A lot has changed in six years, but even in 2017, Meyer was still pleasantly surprised by just how quickly it took off. “I realized when you trust a brand, you really will buy [an expensive piece] online because you know it’s good,” she says. “That was such a beautiful feeling, to see that people really do trust and love the brand, and that they trust me as a designer—so much so that they’re willing to buy my jewelry online, sight unseen.”
Still, jewelry is something a lot of women and men also enjoy buying in person; it’s a little more personal than clothing, and often is a bigger investment, too. So in a way, Meyer is working backward, because tomorrow, she’s opening her first store in the new Palisades Village in Los Angeles. (She started her business 13 years ago with Barneys, which remains a strong retail partner.) “As a designer, you always dream of having your own store where you can showcase your full collection and how it all looks together,” Meyer says. “I never knew where in L.A. I would want to open it, though. When I met Rick Caruso [who developed the complex], he told me about this concept and the space, and I thought it was everything Los Angeles needed and that it would be a dream to have a store there. They offered me this magical little corner, and when I saw it, I could not say no. It’s a dream come true.”
The 500-square-foot “jewel box” is on a light-filled corner in the charming, walkable complex, which feels more like a small town than a traditional shopping center. Nearby, friends and other women she admires are opening their own stores: A.L.C. (Andrea Lieberman’s second store after opening one in New York this spring), Anine Bing, Elyse Walker, Rachel Zoe, Zimmermann, and many more. Inside, Meyer’s shop was designed around her jewelry. The petal pink plaster walls match her signature pink opal heart necklace, for instance; the blue marble accents pick up on her gorgeous turquoise and lapis pieces; leaf-shaped sconces mirror her signature leaf motif; and, in the middle of the shop, a massive limestone jewelry case lends some raw contrast to the dainty, high-shine stuff inside.